Built by trainers, for everyone.

Urban Fitness Main was started in 2018 by Devon Reyes and Jules Whitman — two NYC trainers who'd spent a decade between them watching people pay too much for too little. Cookie-cutter equipment, classes taught by rotating contractors, sales reps who pushed personal training packages on day one.

We wanted something different: a single downtown studio with the equipment of a strength gym, the schedule of a boutique studio, the coaching of a private gym, and the membership of a neighborhood YMCA. Eight years and 2,400+ members later, we're still privately owned, still on Fulton Street, and still hiring our trainers full-time.

If you've bounced between gyms and never quite stuck, come in for the free trial. We think you'll get it.